ShopperPulse™ has shown us that today's shopper is more discerning than ever, they want great value with a pleasant shopping experience and have multiple channels and retailers from which to choose.

ShopperPulse™ includes in-depth analysis across all main retailers in a number of channels. For brands looking to build customer equity and increase strategic value with retailers, linking your category expertise to a greater understanding of shopper influences enables you to drive traffic through your aisle, communicate effectively at point of sale and ultimately build the category value within the retailer.


ShopperPulse™ Report - 3 Modules

Shopper ProfileStore ExperiencePath to Purchase
  • Demographics
  • Examines the various shopper channels
  • Delves further into grocery channel
  • Shopper considerations
  • Store penetration
  • Segmentation profile
  • Cross banner shopping
  • Competitive interaction
  • Examines store engagement
    • Satisfaction
    • Loyalty
    • Commitment
    • Advocacy
    • Retention
  • Departmental Power Scores i.e. What are the top draw categories?
  • Key driver analysis of important considerations such as value, convenience, etc
  • Examines shopper logistics; preplanning, shopping trip type (size), timing, spend etc
  • Pre-store planning
  • Pre-store activations which influence purchase
  • In-store decisions (planned vs. unplanned)
  • In-store activations
  • Reasons for positive and negative trip evaluations

ShopperPulse™ Additional Category Specific Modules

Indepth Category Insights
available in 2011 for:
  • Carbonated soft drinks
  • Lifestyle beverages
  • Branded (proprietary) bread
  • Cheese
  • Milk
  • Yoghurt
  • Breakfast cereals
  • Toilet tissue
  • Frozen vegetables
Request your category for inclusion in 2012 for a fraction of the cost of a customised study
43% of shoppers usually walk all the aisles to be sure they're not missing anything - is this true among shoppers of your category?

Category Loyalty
  • Market Share and stores Shopped for Category - for top 5 states
  • Cross channel consideration
  • Trip type commonly associated with category
  • Total dollar value when category is included in the basket
  • Brand preferences and loyalty (to retailer & category brands)
Category Drivers
  • Level of planning pre-store
  • Pre-store and in-store activations that influence shoppers purchases in the category
  • Preferred shelf layout for the category & preferred adjacent categories
  • Key category driver analysis
  • Private label friendly?
ShopperPulse™ Deliverables include:
  • A comprehensive PowerPoint report
  • A workshop with key stakeholders.
    This ensures the findings can be integrated quickly into the business and leveraged for decision making.
Contact Us
Talk to IMI International for further details about this study:

Rachael Kirby
03 9596 7503
rkirby@consultimi.com
http://ShopperPulse.imi-research.com.au
About IMI International
  • Full-service marketing ROI consultancy leveraging consumer research
  • Proprietary database of 10,000+ case studies
  • 23 proprietary products to measure and evaluate brand activations
  • Offices in Australia, Canada, USA and the UK

    Visit our Website for more information